About this.

The short of it: I stopped posting on social media, but I still want to share the special moments in my life with the family and friends I love. And I hope, somewhere in here, it inspires and ignites something in you too.

Everything in here was collected over 45 years of trying to live with intention and write a good story. My tastes have always been all over the place, and I've never been good at being just one thing, or at keeping my ideas contained.

A big part of why is my cousin MaryAnn. Before she passed away, social media was the only way I had to let her know what was happening in my life. And I don't much like social media. So this is really for the rest of my family and friends out there, in Florida and Minnesota, in the far reaches of Tokyo, anyone who wants to know what I've been up to. And it's been a lot.

My hope is that this small build gives you a little time entertained and off of social media. That you get lost in a few sections, read some stories, watch some videos. As Kanye puts it, his music was never really about loving Kanye, it was about believing in yourself. So I hope this museum I've carved out gives you a few ideas for living with intention, finding more happiness, and making time to connect with the people you love.

It really did start as a portfolio site. Then I got carried away wondering what a website designed today, with AI, would actually look like. What if every area got its own design, its own little world, each one tweaked and re-tweaked until it felt right on any screen?

So if you haven't turned your phone sideways yet, try it. This was custom-designed as an experience in every orientation. And if a video isn't autoplaying, it's sometimes just your phone in low power mode. I learned that one the hard way, after a long argument with the AI about why the videos wouldn't play on my phone.

I grew up in Schiller Park and went to East Leyden High School, graduating in 1999. From there it was Triton College (1999 to 2003), Elmhurst College (2004 to 2005), and The Art Institute (2005 to 2009).

Along the way I've worked for a major dot-com, and for the first privately held tech company in Chicago to sell for a billion dollars. I've built and sold two businesses of my own. Right now I'm developing my second SaaS company, a project I've been trying to get off the ground for the better part of ten years, always waiting on other people to help me build it.

Then AI changed the math. It let me blend my early days as a developer with my design degree, my years as a business owner, and my research on conversion optimization, all into one person who can finally build the whole thing. Things like this museum, and a lot of the projects inside it.

Underneath all of it are a few habits I keep sharpening: learn from others, learn to predict what's coming, learn to plan for it, and build everything on top of the Four Agreements, from Don Miguel Ruiz's book of the same name.

1. Be impeccable with your word.
2. Don't take anything personally.
3. Don't make assumptions.
4. Always do your best.

But here is what I'm really fighting for. I want to build products and ideas that help people come together with the people around them. I think loneliness is one of the quiet epidemics of our time, and I want to be a force against it, on the side of love, happiness, and empathy. That's the thread running through almost everything in here.

My philosophy is simple: write a great story. This is mine.