Part of a 99-second pitch competition.

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15 years in progress ยท still building

The app I keep starting, keep almost-finishing, keep dreaming about. Fifteen years of false starts. Still believing the next attempt is the one.

The competition

I lost that night. Turns out I didn't.

I pitched The Q at a Founders Live 99-second competition in Chicago. That night, I lost.

Months later, I ran into the guy who won. He asked whether the competition had ever gotten back in touch with me. Confused, I asked why. He explained that he'd had people at his office logging in and voting for him that night. Essentially, he cheated. He was disqualified for it, which meant I had actually won. Nobody ever reached out to tell me.

The story

A pattern, not a product.

Most failed projects are failures of will. The Q is the opposite. Fifteen years of starts. A handful of mockups, a few prototypes, one TestFlight build that crashed on launch, and a Notion doc that has been re-organized more times than I'll admit. The idea won't leave me alone. So I keep showing up.

  1. 2010First sketches on the back of a napkin in a Chicago coffee shop.
  2. 2013Built a v1 in WordPress. Killed it after three users signed up.
  3. 2017Native iOS attempt. Got to TestFlight. Crashed. Quit.
  4. 2020Pandemic rebuild. Got 80% there. Lost the will, not the vision.
  5. 2024Pivoted toward Digital Guidebooks (which shipped). Q stayed on the shelf.
  6. 2026It's whispering again. Maybe this is the year.

If it ever launches

The mailing list on the home page is where the launch announcement will go. You'll know either way.

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