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An annual practice · 13 years running

Naming My Year
in Advance.

For over a decade I've given each new year a title before it begins. It started as an experiment, became a habit, and then a small piece of how I live.

Why it works

Name the chapter before you live it.

This isn't a word, a phrase, a theme, or a direction, the way a lot of people do it. It's not about setting an intention. I see each year as a chapter in a book, the story of my life.

So the question isn't "what do I want to get out of this year?" It's "what will happen this year, and what would I title that chapter in the book of my life?" Pick the three big things you're going to do next year. Pick them now. Then name the year around completing those three things.

Read the essay

Talking it through

A name, not a word.

Diana Patel and I have met regularly for more than three years to compare notes on our year names and check in. Here she is on the difference between a one-word name and a title, and me on what “Ukiyo” meant before that year began.

Diana Patel on a name vs. a single word. Diana helps people make their current job their dream job.
What “Ukiyo” meant to me before the year began.

Long before the TEDx stage

I'd been naming my years for a while before I ever talked about it out loud. Eventually it made its way onto a TEDx stage, in a talk called "Discover Your Incredible Future." Here it is.

The current year

2026

The Renaissance.

The art is one person doing many things, well. Writing the words, designing the site, building the product, recording the song, telling the story, shipping the company. Renaissance, originally, meant rebirth. This year is mine.

Essay in progress

The archive

Every year, named.

  1. 2025

    LMNOP

    Learn. Make. Notice. Observe. Practice. A year of attention.

    Read the essay
  2. 2024

    Verses

    Songs, chapters, scenes. A year built like an album.

    Read the essay
  3. 2023

    Ukiyo

    The floating world. A Japanese word for the kind of present-tense joy you can almost catch.

    2023 Ukiyo Read the year in review
  4. 2022

    Prove It

    2022 Prove It
  5. 2021

    Arrive

    2021 Arrive
  6. 2020

    Launch

    2020 Launch
  7. 2019

    Showtime

    2019 Showtime
  8. 2018

    The Awakening

    2018 The Awakening
  9. 2017

    The Exploration

    2017 The Exploration
  10. 2016

    The Rise

    2016 The Rise
  11. 2015

    Right the Ship

    2015 Right the Ship
  12. 2014

    The Chess Year

    2014 The Chess Year

In someone else's book

It ended up in Epic Life.

My friend Justin Breen and I go back to our Triton College days. When he wrote his book Epic Life, he built a whole chapter around naming your years, a practice he picked up from me.

Joe Martin and Justin Breen at a whiteboard
Justin Breen and me, working it out at the whiteboard.
“One of his great ideas is he names his years,” Breen said. “So, one of the chapters in the new book, Epic Life, is ‘naming your years.’” The practice kept Breen focused while promoting his first book, Epic Business, which launched in 2020 during the COVID-19 pandemic. That year was “global growth,” and Epic Business went on to become a bestseller in six countries. Rachel K. Hindery, on Justin Breen's Epic Life

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Name your years too?

If you name your years, share this year's name and the story behind it. The best go up on the wall.

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