Where it started

A beer guide, back in 2015.

The idea first showed up in 2015, while I was building a beer guide for Chicago Beer Experience. A simple thing guests could pull up on their phones. It was obvious there was something bigger there.

Over the years it kept coming back. I built several prototypes, and a few of them genuinely worked. Operators liked them. But I could never quite get the thing off the ground as a real, standalone product. It stayed a side idea I refused to give up on.

Now

Up and running.

In 2026, it's live. Digital Guidebooks is a real product with paying customers, and those first operators are already shaping where it goes next.