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2020 · For Mom

COVID
Open Mic.

American Idol, but for my mom. A homegrown singing competition during a pandemic, built from a laptop and a kitchen table, watched from a hospital bed.

Joe and his mom
Joe & Mom

The story

When the world shut, we built her a stage.

My mom has stage-4 metastatic breast cancer. She also has a remote for the TV and a very specific love for American Idol. So my partner and I built her one. We recruited contestants. We ran rounds. We got Ryan Seacrest to show up.

The dispatches

Written up, three times.

In cooperation with the American Cancer Society

American Cancer Society, Real Men Wear Pink 2021

From a kitchen-table show to a pink campaign.

The open mic ran as a fundraiser in cooperation with the American Cancer Society. It worked, and later that year I went on to take part in the Real Men Wear Pink 2021 campaign, turning a show for my mom into a fight for everyone's.

Real Men Wear Pink 2021

The official Real Men Wear Pink 2021 promo
The Pink Party
Behind the scenes, making the promo