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Martin Creative · Conversion copywriting
The idea
Most companies bury the one thing a visitor needs to hear under something clever or vague. Say a company's value in a single clear sentence and everything speeds up: product-market fit, trust, and profit. The rewrites above and below are all the same move, made real.
It starts with the customer, not the company. Who they are, what they're actually trying to do, and the exact words they'd use for it. Then the first sentence gets rewritten to meet them there. That's the whole job, and it tends to pay for itself faster than anything else on a page.
On camera
Commercials and brand videos I wrote and produced. Tap any one for sound, or expand it full screen.
Selected rewrites
Creating quality products with first-class care.
From beaker to production, quickly.
Lets guests follow along with your tour on their phone.
Capture more email addresses.
Celebrate 100 Years of Beauty
Crazy-inspiring beauty show packed with badass hair and original people.
Double your company in half the time with the right custom technology.
Remove friction from your customer interactions.
Turn Good Credit into Free Travel.
Glow up your next vacation with travel rewards points.
Find out what your money was spent on. Discover if there is financial fraud in your marriage.
Uncover your husband’s hidden accounts and prepare financially for your new life.
GET CLARITY ON YOUR COMPANY’S PERFORMANCE.®
The sound financial leadership you need right now.
The Predictive Hiring Experience Platform
Artificial Intelligence to Power Your Hiring.
Managed IT Services For The Modern Law Firm
Connect your law firm’s systems to work together seamlessly.
Intentional Training
Real, lasting change in your life.
Your Partner In Backup For Information Technology
Never worry about your IT again.
Experience Matters
Destination meeting and incentive travel experts.
Create Your Investor Deck in 20 Days
Market research and deck creation to get you more investor meetings.
Sales & Marketing Experts to Help You Grow Your Tour
Book More Corporate Groups
Powered by Technology. Fueled by Talent.
Scale your healthcare team with high-quality, vetted candidates.
In their words
A few clients, in their own words, on the persona work, the messaging, and what shifted once the words got clear.
On the mic
A podcast on the one sentence that changes everything, plus promo clips from my two appearances on the B2B Community Builder Show.
A working principle
Use every piece of content to its fullest. If we spend the time and money to film something, meet up, or do anything live, we pull everything we possibly can out of it.
The name comes from how Native Americans used every part of the buffalo, wasting nothing. One shoot becomes a commercial, a set of social clips, stills, quotes, and a story. None of the effort that went into making the thing gets left on the floor.
A full talk
A presentation I gave for the ASA on how the right words do the heavy lifting. The whole thing, start to finish.
A pet peeve
It's everywhere, and it's lazy. Nobody is walking around thinking “man, I really want to be more in the know.” It isn't a real, direct benefit to anyone. There are a hundred better reasons to follow, subscribe, or join something, so reaching for “stay in the know” just tells me no one thought about why a person would actually want in.
Exhibit A through however-many. Every one of these is a place I've watched this phrase show up.
Worth every word
This is the work I get paid well to do, and it tends to pay for itself faster than anything else on the page. If your first sentence isn't earning its keep, let's fix it.
Work with Martin Creative